SOCIAL NETWORKS AND ARTIFICIAL INTELLIGENCE: MECHANISMS OF TRANSFORMATION OF HISTORICAL SELF-CONSCIOUSNESS

Abstract

This article analyzes the impact of social media and artificial intelligence on the transformation of historical self-awareness in the digital environment. The author examines the mechanisms of algorithmic personalization, digital memory, and the mediatization of historical knowledge. Particular attention is paid to cognitive effects, including the fragmentation of perception, digital amnesia, and the emotionalization of historical narratives. The dual nature of the influence of digital technologies is substantiated, simultaneously expanding access to historical information and creating risks of its distortion.